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German original

Digital Business Models and Processes
(dt. Digitale Geschäftsmodelle und -prozesse)

Level, degree of commitment in original study programme Intermediate module, compulsory elective module
Forms of teaching and learning,
workload
Lecture (2 SWS), recitation class (2 SWS),
180 hours (60 h attendance, 120 h private study)
Credit points,
formal requirements
6 CP
Course requirement:
Examination type: Two examinations: term paper (3 CP) and presentation (3 CP)
Language,
Grading
German,
The grading is done with 0 to 15 points according to the examination regulations for study course B.Sc. Business Informatics.
Original study programme B.Sc. Wirtschaftsinformatik / Wirtschaftsinformatik Wahlpflichtmodule
Duration,
frequency
One semester,
Im Wechsel mit anderen intermediate moduleen zur Business Informatics
Person in charge of the module's outline Prof. Dr. Martin Przewloka, Prof. Dr. Bernhard Seeger

Contents

  • Fundamentals of digital transformation
  • Relevance of technologies for business models
  • Market-side challenges (local, regional, international)
  • Customer challenges
  • Types of business models
  • Service transformations
  • Industries: current challenges and key processes
  • Monetisation of business models
  • Platform-based business models
  • Use cases and scenarios
  • Practical exercises for business model and business process modeling

Qualification Goals

Students acquire the ability to develop strategies how to design, evaluate and implement digital business models in theorie and practice


Prerequisites

None. Basic competences in business administration are recommended, as they are taught in the basic business administration modules.


Recommended Reading

  • Aktuelle und spezifische Literaturquellen werden im Rahmen des Moduls bereit gestellt. Allgemeine Quellen:
  • - Jaeckel, M: Die Anatomie digitaler Geschäftsmodelle, Springer Vieweg 2016.
  • - Hoffmeister, A.: Digital Business Modelling: Digitale Geschäftsmodelle entwickeln und strategisch verankern, Hanser Verlag 2015



Please note:

This page describes a module according to the latest valid module guide in Wintersemester 2020/21. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:

The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.

The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.