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Seminar on MarketOriented Management
(dt. Seminar Marktorientierte Unternehmensführung)

Level, degree of commitment Specialization module, compulsory elective module
Forms of teaching and learning,
workload		 Term paper of a project (seminararbeit), Präsentation, private study, Diskussion der theoretischen and praktischen Inhalte in Kleingruppen and freiem Unterrichtsgespräch,
180 hours (attendance: 28 hours, preparation/elaboration of the written project work: 100 hours, preparation of the presentation: 52 hours)
Credit points,
formal requirements		 6 CP
Course requirement(s):
Examination type: Term paper (3 CP) and presentation (3 CP) or 2 presentations (3 CP each)
Language,
Grading		 German,
The grading is done with 0 to 15 points according to the examination regulations for the degree program B.Sc. Business Administration.
Duration,
frequency		 One semester,
each semester
Person in charge of the module's outline Prof. Dr. Michael Stephan, Prof. Dr. Thomas Armbrüster, Prof. Dr. Ingrid Göpfert, Prof. Dr. Michael Lingenfelder, Prof. Dr. Torsten Wulf

Contents

The module consolidates the content from the other SBWL specialization modules in the focus area ''Market-Oriented Corporate Management''. The topics for the seminar module originate in particular from the application fields of the lectures in this focus.


Qualification Goals

Upon completion of the module, students will be able to,

(1) to deal with central issues from selected fields of the

focus area ''Market-Oriented Corporate Management'' in depth and critically, and

(2) communicate and discuss proposed solutions to concrete problems both orally (in presentations) and in writing (in assignments) and deal with feedback constructively.


Prerequisites

None.


Applicability

Module imported from B.Sc. Business Administration.

When studying B.Sc. Business Informatics, this module can be attended in the study area Business Administration Focus Area: Market-Oriented Management.


Recommended Reading

(not specified)



Please note:

This page describes a module according to the latest valid module guide in Winter semester 2023/24. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:

  • Winter 2016/17
  • Summer 2018
  • Winter 2018/19 (no corresponding element)
  • Winter 2019/20 (no corresponding element)
  • Winter 2020/21 (no corresponding element)
  • Summer 2021 (no corresponding element)
  • Winter 2021/22 (no corresponding element)
  • Winter 2022/23 (no corresponding element)
  • Winter 2023/24

The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.

The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.