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B.Sc. Business Informatics — Business Administration Focus Area: Market-Oriented Management

One of the three business administration focus areas must be selected. In the focus area Market-Oriented Management (36 CP), the three modules Decision Theory and Finance, Marketing, as well as Introduction to Management are mandatory. In addition, three compulsory elective modules must be completed.

List of modules in this area of study:

Sorted: alphabetical, by classification, by level and CP

• Business and Economics Abroad I (Specialization module, 6 CP)
• Business and Economics Abroad II (Specialization module, 6 CP)
• Decision Theory and Finance (Basic module, 6 CP)
• Human Resource Management (Specialization module, 6 CP)
• International Business Strategy (Specialization module, 6 CP)
• Introduction to Management (Basic module, 6 CP)
• Management Accounting (Specialization module, 6 CP)
• Management and Marketing of Innovation (Specialization module, 6 CP)
• Marketing (Basic module, 6 CP)
• Marketing Tools (Specialization module, 6 CP)
• Project Seminar Strategic and International Management (Specialization module, 6 CP)
• Selected Issues of Market-Oriented Management (Specialization module, 6 CP)
• Seminar Human Resource Management (Specialization module, 6 CP)
• Seminar Marketing (Specialization module, 6 CP)
• Seminar on Strategic and International Management (Specialization module, 6 CP)
• Technology and Innovation Management (Specialization module, 6 CP)

Please note:

This page applies to the most current examination regulations in Winter semester 2025/26. If you are studying according to an earlier or later examination regulation other provisions may apply:

• Winter 2016/17 (no corresponding element)
• Summer 2018 (no corresponding element)
• Winter 2018/19 (no corresponding element)
• Winter 2019/20 (no corresponding element)
• Winter 2020/21 (no corresponding element)
• Summer 2021 (no corresponding element)
• Winter 2021/22 (no corresponding element)
• Winter 2022/23 (no corresponding element)
• Winter 2023/24 (no corresponding element)
• Winter 2025/26

The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.