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Development and Marketing of New Products and Services
(dt. Entwicklung und Vermarktung Neuer Produkte und Dienstleistungen)

Level, degree of commitment Specialization module, compulsory elective module
Forms of teaching and learning,
workload		 Zwei lectureen (4 SWS),
(attendance: 44 hours, preparation and follow-up: 68 hours, exam preparation: 68 hours)
Credit points,
formal requirements		 6 CP
Course requirement(s):
Examination type: Written examination. IMPORTANT: This module is offered by FB02; the exam can only be retaken twice.
Language,
Grading		 German,
The grading is done with 0 to 15 points according to the examination regulations for the degree program M.Sc. Business Administration.
Duration,
frequency		 One semester,
each summer semester
Person in charge of the module's outline Prof. Dr. Michael Stephan

Contents

  • Entrepreneurial relevance of innovation management
  • Development and design of innovation strategies
  • Introduction to national innovation systems and explanation of their relevance for corporate innovation management
  • Design of idea management in the company
  • Relevance and design of an innovation-oriented corporate culture
  • Design of innovation processes and innovation projects
  • Challenges in the management of service innovations
  • Special features of service products
  • Agile methods in the management of service innovations, in particular service engineering, scrum, service design thinking, customer integration

Qualification Goals

After completing the module, students will be able to

  • name and explain the basics of innovation management in business practice and the core tasks and most important instruments for designing and implementing innovation projects and processes,
  • explain the relevance of an innovation-oriented corporate culture and describe the most important methods and approaches for developing and marketing new products and
  • explain the challenges in selected fields of innovation management, especially in the management of service innovations.
  • Service innovations in particular pose special management challenges. Students will not only be able to name these, but will also be able to demonstrate and implement the practical consequences of their actions.

Prerequisites

None. Note: Students can choose either the module Development and Marketing of New Products and Services or Development and Marketing of New Products: Case Studies.


Applicability

Module imported from M.Sc. Business Administration.

When studying M.Sc. Business Informatics, this module can be attended in the study area Compulsory Elective Modules in Business Administration.

The module is assigned to the focus area Innovation and Information. Further information on eligibility can be found in the description of the study area.


Recommended Reading

(not specified)



Please note:

This page describes a module according to the latest valid module guide in Winter semester 2025/26. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:

The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.

The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.