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This entry is from Winter semester 2016/17 and might be obsolete. No current equivalent could be found.

M-SEM/MARK 2 — Seminar on Marketing - Variant 2
(dt. Seminar Marketing - Variante 2)

Level, degree of commitment Specialization module, compulsory elective module
Forms of teaching and learning,
workload		 Das seminar Marketing wird in einem Umfang von 4 SWS abgehalten. Lehr- and Lernformen: - Hausarbeit - Präsentation von Endergebnissen - private study - Diskussion - Gruppenarbeit,
180 hours (attendance: 22 hours preparation and follow-up: 158 hours)
Credit points,
formal requirements		 6 CP
Term paper (3 CP) and presentation (3 CP)
Language,
Grading		 German/English,
The grading is done with 0 to 15 points according to the examination regulations for the degree program M.Sc. Business Administration. Im Falle des Nichtbestehens stehen für die Prüfung insgesamt 0 Versuche zur Verfügung.
Duration,
frequency		 One semester,
each semester (Im Wechsel mit seminar Marketing (Variante 1))
Person in charge of the module's outline N.N.

Contents

In the Marketing seminar, selected topics on marketing are dealt with. The aim is to structure concrete marketing-related problems from the specialization modules (M-MARK/HA or M-MARK/HA) or the supplementary competence field (GHM) and to develop proposed solutions in group and individual work. For this purpose, suitable concepts and theories are to be selected and used to develop solutions.


Qualification Goals

The seminar teaches the relevant skills and knowledge of information acquisition, teamwork and the targeted solution of a selected problem from marketing for both scientific work and practice-oriented cases. The skills that will be learned independently in the course of the seminar include the acquisition of relevant scientific literature, structuring and writing the term paper to be worked on independently.


Prerequisites

Translation is missing. Here is the German original:

Erfolgreiche Teilnahme an einem der Module „Internationales Marketing und Marketingforschung“ oder „Vertikales Marketing in Theorie und Praxis“.


Applicability

Module imported from M.Sc. Business Administration.

When studying M.Sc. Business Informatics, this module can be attended in the study area Business Administration Specialization.

Die Wahlmöglichkeit des Moduls ist dadurch beschränkt, dass es dem Schwerpunkt Marktorientierte Unternehmensführung zugeordnet ist.


Recommended Reading

(not specified)



Please note:

This page describes a module according to the latest valid module guide in Winter semester 2016/17. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:

  • Winter 2016/17
  • Summer 2018 (no corresponding element)
  • Winter 2018/19 (no corresponding element)
  • Winter 2019/20 (no corresponding element)
  • Winter 2020/21 (no corresponding element)
  • Summer 2021 (no corresponding element)
  • Winter 2021/22 (no corresponding element)
  • Winter 2022/23 (no corresponding element)
  • Winter 2023/24 (no corresponding element)

The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.

The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.