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This entry is from Winter semester 2016/17 and might be obsolete. No current equivalent could be found.

M-VMARK/KL — Supplier-Retailer-Relations in Theory and Practice – Lecture Version
(dt. Vertikales Marketing in Theorie und Praxis (Variante Klausur))

Level, degree of commitment Specialization module, compulsory elective module
Forms of teaching and learning,
workload		 Lehr- and Lernformen: - lecture - recitation class - private study - Kleingruppenarbeit - Freies Unterrichtsgespräch - Fallstudien - Exkursionen,
180 hours (attendance: 44 hours preparation and follow-up: 68 hours exam preparation: 68 hours)
Credit points,
formal requirements		 6 CP
Translation missing. German original:
Klausur (120 Minuten)
Language,
Grading		 German,
The grading is done with 0 to 15 points according to the examination regulations for the degree program M.Sc. Business Administration.
Duration,
frequency		 One semester,
each summer semester
Person in charge of the module's outline N.N.

Contents

In this module, the following areas of Vertical Marketing are studied in depth: Concept, elements and legal foundations, brand policy in vertical marketing, Efficient Consumer Response: supply chain management, category management, relevance of e-business in vertical marketing, basic features of strategic and operational management of FMCG companies and current developments in the practice of textile retailing.


Qualification Goals

The students of the study module should be qualified to exercise a profession as a specialist and manager at all levels of a company, especially in marketing, sales, international marketing, market research, product, key account and category management and to work independently in scientific work.


Prerequisites

None


Applicability

Module imported from M.Sc. Business Administration.

When studying M.Sc. Business Informatics, this module can be attended in the study area Business Administration Specialization.

Die Wahlmöglichkeit des Moduls ist dadurch beschränkt, dass es dem Schwerpunkt Marktorientierte Unternehmensführung zugeordnet ist.


Recommended Reading

(not specified)



Please note:

This page describes a module according to the latest valid module guide in Winter semester 2016/17. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:

  • Winter 2016/17
  • Summer 2018 (no corresponding element)
  • Winter 2018/19 (no corresponding element)
  • Winter 2019/20 (no corresponding element)
  • Winter 2020/21 (no corresponding element)
  • Summer 2021 (no corresponding element)
  • Winter 2021/22 (no corresponding element)
  • Winter 2022/23 (no corresponding element)
  • Winter 2023/24 (no corresponding element)

The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.

The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.