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This entry is from Summer semester 2018 and might be obsolete. You can find a current equivalent here.

Marketing
(dt. Absatzwirtschaft)

Level, degree of commitment Basic module, compulsory elective module
Forms of teaching and learning,
workload		 Lecture/recitation class,
180 hours (attendance: 44 hours (4 SWS) preparation and follow-up: 68 hours Klausurvorbereitung: 68 hours)
Credit points,
formal requirements		 6 CP
Written examination
Language,
Grading		 German,
The grading is done with 0 to 15 points according to the examination regulations for the degree program B.Sc. Business Administration.
Duration,
frequency		 One semester,
each summer semester
Person in charge of the module's outline Prof. Dr. Michael Lingenfelder

Contents

n.a. (see Qualification Goals and Business Event Announcements)


Qualification Goals

Students will be provided with an overview of the essential aspects of marketing and build up targeted competencies for solving sales market-oriented decision-making problems. In this context, the ability to recognize the possibilities and limitations of current marketing methods and to apply them adequately will also be promoted. Successful attendance of the courses enables students to solve complex problems from the field of marketing independently and in a structured manner.


Prerequisites

None


Applicability

Module imported from B.Sc. Business Administration.

When studying M.Sc. Computer Science, this module can be attended in the study area Minor subject Business Administration.


Recommended Reading

(not specified)



Please note:

This page describes a module according to the latest valid module guide in Summer semester 2018. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:

The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.

The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.