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This entry is from Winter semester 2018/19 and might be obsolete. You can find a current equivalent here.

Development and Marketing of New Products: Case Studies
(dt. Entwicklung und Vermarktung neuer Produkte: Fallstudien)

Level, degree of commitment Specialization module, compulsory elective module
Forms of teaching and learning,
workload		 Lecture,
180 hours (attendance: 44 hours preparation and follow-up: 68 hours exam preparation: 68 hours)
Credit points,
formal requirements		 6 CP
Course requirement(s): Written examination
Examination type: Essay (8-10 pages)
Language,
Grading		 German,
The grading is done with 0 to 15 points according to the examination regulations for the degree program M.Sc. Business Administration.
Duration,
frequency		 One semester,
each summer semester
Person in charge of the module's outline Prof. Dr. Michael Stephan

Contents

n.a. (see Qualification Goals and Business Event Announcements)


Qualification Goals

After participating in the module, students will have mastered the basics of innovation management in entrepreneurial practice and will be familiar with the core tasks and most important instruments for the design and implementation of innovation projects or processes. Through case study exercises accompanying lectures, students are also enabled to apply methods and instruments of innovation management, to model or design innovation processes and to analyze success and failure factors in innovation management.


Prerequisites

None


Applicability

Module imported from M.Sc. Business Administration.

When studying M.Sc. Business Mathematics, this module can be attended in the study area Specialization Modules.

Die Wahlmöglichkeit des Moduls ist dadurch beschränkt, dass es dem Schwerpunkt Marktorientierte Unternehmensführung zugeordnet ist.


Recommended Reading

  • Burr, W./Stephan, M./Werkmeister, C. (2011): Unternehmensführung, 2. Auflage, Vahlen, München.
  • Burr, W./Stephan, M. et al. (2006): Innovationen im Dienstleistungsmanagement, Kohlhammer, Stuttgart.



Please note:

This page describes a module according to the latest valid module guide in Winter semester 2018/19. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:

The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.

The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.