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This entry is from Winter semester 2020/21 and might be obsolete. You can find a current equivalent here.

Seminar on Empirical Marketing
(dt. Seminar Empirisches Marketing)

Level, degree of commitment Specialization module, compulsory elective module
Forms of teaching and learning,
workload		 ,
Credit points,
formal requirements		 6 CP
Course requirement(s):
Examination type: Term paper (3 CP) and presentation (3 CP)
Language,
Grading		 ,
The grading is done with 0 to 15 points according to the examination regulations for the degree program M.Sc. Business Administration.
Duration,
frequency		 ,
Person in charge of the module's outline

Contents


Qualification Goals

In the ''Seminar Empirical Marketing'', selected topics of the subject area Marketing and Retail Management are studied in depth. The aim is to structure concrete marketing-related problems from the specialization modules ''International Marketing'', ''Vertical Marketing in Theory and Practice'', ''Marketing Research in Theory and Practice'' and/or supplementary fields of competence and to develop proposed solutions in group and individual work.

For this purpose, suitable concepts and theories are to be selected and used to develop solutions. The seminar teaches the relevant skills and knowledge of information acquisition and evaluation for both scientific work and practice-oriented cases (including an introduction to the statistical analysis tools required for this, if applicable). In addition, the ''Seminar Empirical Marketing'' promotes teamwork and the development of strategies for the targeted solution of selected problems in the field of marketing and retail management. The skills learned in the course of the seminar include the acquisition of relevant scientific literature, the collection and analysis of data using appropriate methods, the structuring and writing of the term paper to be written independently as well as the development and presentation of solution concepts for scientific and/or practice-related problems.


Prerequisites

None.


Applicability

Module imported from M.Sc. Business Administration.

When studying M.Sc. Business Mathematics, this module can be attended in the study area Specialization Modules.

The module is assigned to the focus area Market Oriented Management. Further information on eligibility can be found in the description of the study area.


Recommended Reading

(not specified)



Please note:

This page describes a module according to the latest valid module guide in Winter semester 2020/21. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:

The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.

The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.