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This entry is from Winter semester 2021/22 and might be obsolete. You can find a current equivalent here.

International Marketing
(dt. Internationales Marketing)

Level, degree of commitment Specialization module, compulsory elective module
Forms of teaching and learning,
workload		 ,
Credit points,
formal requirements		 6 CP
Course requirement(s): Presentation (5-15 minutes)
Examination type: Written examination
Language,
Grading		 ,
The grading is done with 0 to 15 points according to the examination regulations for the degree program M.Sc. Business Administration.
Duration,
frequency		 ,
Person in charge of the module's outline

Contents


Qualification Goals

In the module ''International Marketing'', students will learn about motives for internationalizing business activities, information basics of international marketing, strategies and instruments of international marketing as well as current challenges of international marketing. The knowledge and understanding of the contents will be tested by a written exam.

In addition, students will be enabled to independently work on selected practical problems in the context of international marketing, to derive suitable solution strategies and to adequately present the results to a target group. The students of the module should thus be enabled to exercise a profession as a specialist and manager at all levels of a company, in particular in marketing, sales, international marketing, product, key account and category management and to work independently in scientific research.


Prerequisites

None.


Applicability

Module imported from M.Sc. Business Administration.

When studying M.Sc. Business Mathematics, this module can be attended in the study area Specialization Modules.

The module is assigned to the focus area Market Oriented Management. Further information on eligibility can be found in the description of the study area.


Recommended Reading

(not specified)



Please note:

This page describes a module according to the latest valid module guide in Winter semester 2021/22. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:

The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.

The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.