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This entry is from Winter semester 2021/22 and might be obsolete. You can find a current equivalent here.

Quantitative Empirical Research Methods (Export Module)
(dt. Quantitative Empirische Methoden der Unternehmens- und Marktforschung (Exportmodul))

Level, degree of commitment Basic module, compulsory elective module
Forms of teaching and learning,
workload		 Lecture, recitation class, private study,
180 hours (attendance: 44 hours, preparation and follow-up: 68 hours, exam preparation: 68 hours)
Credit points,
formal requirements		 6 CP
Course requirement(s):
Examination type: Written examination
Language,
Grading		 German,
The grading is done with 0 to 15 points according to the examination regulations for the degree program B.Sc. Business Administration.
Duration,
frequency		 One semester,
each summer semester
Person in charge of the module's outline NN

Contents

The module deals with quantitative empirical methods for management and organizational research. The module addresses how to deal with management problems, how to form hypotheses, and how to choose and use methods. Furthermore, the execution and interpretation of analyses as well as the required test procedures are addressed.


Qualification Goals

Upon completion of the module, students will be able to,

(1) describe and explain different methods for empirical organizational and management research,

(2) apply methods to solve specific problems in case studies, and

(3) analyze the suitability of specific methods for selected problems.


Prerequisites

None.


Applicability

Module imported from B.Sc. Business Administration.

When studying M.Sc. Mathematics, this module can be attended in the study area Minor subject Business Administration.


Recommended Reading

  • Backhaus, K., Erichson, B., Plinke, W., Weiber, R. (2011). Multivariate Analysemethoden: Eine anwendungsorientierte Einführung, Springer.
  • Bortz, J., Döring, N. (2006). Forschungsmethoden und Evaluation für Human- und Sozialwissenschaftler, Springer.
  • Janssens,W., De Pelsmacker, P., Wijnen, K., & Van Kenhove, P. (2008). Marketing Research With SPSS, Harlow: Pearson Education
  • Janssen, J., Laatz, W. (2013). Statistische Datenanalyse mit SPSS: Eine Anwendungsorientierte Einführung in das Basissystem und das Modul Exakte Tests, Springer.



Please note:

This page describes a module according to the latest valid module guide in Winter semester 2021/22. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:

The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.

The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.