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This entry is from Winter semester 2016/17 and might be obsolete. No current equivalent could be found.

M-MARK — International Marketing and Marketing Research
(dt. Internationales Marketing und Marketingforschung)

Level, degree of commitment Specialization module, compulsory elective module
Forms of teaching and learning,
workload		 Lehr- and Lernformen: - lecture - recitation class - private study - Kleingruppenarbeit - Freies Unterrichtsgespräch - Planspiele and Fallstudien - Exkursionen,
180 hours (attendance: 44 hours preparation and follow-up: 68 hours exam preparation: 68 hours)
Credit points,
formal requirements		 6 CP
Translation missing. German original:
Klausur (120 Minuten)
Language,
Grading		 German,
The grading is done with 0 to 15 points according to the examination regulations for the degree program M.Sc. Business Administration.
Duration,
frequency		 One semester,
each winter semester
Person in charge of the module's outline N.N.

Contents

In the area of International Marketing, the following knowledge will be deepened: Fundamentals and Motives of Internationalization of Business Activities, Information Fundamentals of International Marketing, Conceptualization of International Marketing, and Current Challenges of International Marketing. The Marketing Research area covers the fundamentals of marketing research, scaling of variables, selection of survey items, data collection techniques, and data analysis.


Qualification Goals

Students in the module should thus be qualified to pursue a profession as specialists and managers at all levels of a company, especially in marketing, sales, international marketing, market research, product, key account and category management, and to work independently in scientific research.


Prerequisites

None


Applicability

Module imported from M.Sc. Business Administration.

When studying M.Sc. Business Informatics, this module can be attended in the study area Business Administration Specialization.

Die Wahlmöglichkeit des Moduls ist dadurch beschränkt, dass es den Schwerpunkten Marktorientierte Unternehmensführung and Innovation and Information zugeordnet ist.


Recommended Reading

(not specified)



Please note:

This page describes a module according to the latest valid module guide in Winter semester 2016/17. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:

  • Winter 2016/17
  • Summer 2018 (no corresponding element)
  • Winter 2018/19 (no corresponding element)
  • Winter 2019/20 (no corresponding element)
  • Winter 2020/21 (no corresponding element)
  • Summer 2021 (no corresponding element)
  • Winter 2021/22 (no corresponding element)
  • Winter 2022/23 (no corresponding element)
  • Winter 2023/24 (no corresponding element)

The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.

The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.