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This entry is from Summer semester 2018 and might be obsolete. You can find a current equivalent here.

Management and Tools of Marketing
(dt. Management und Instrumente des Marketing)

Level, degree of commitment Specialization module, compulsory elective module
Forms of teaching and learning,
workload		 Lecture/recitation class,
180 hours (attendance: 44 hours (4 SWS) preparation and follow-up: 102 hours Klausurvorbereitung: 34 hours)
Credit points,
formal requirements		 6 CP
Course requirement(s): Written examination
Examination type: Presentation (5-15 minutes)
Language,
Grading		 German,
The grading is done with 0 to 15 points according to the examination regulations for the degree program B.Sc. Business Administration.
Duration,
frequency		 One semester,
each winter semester
Person in charge of the module's outline Prof. Dr. Michael Lingenfelder

Contents

n.a. (see Qualification Goals and Business Event Announcements)


Qualification Goals

Students should deepen their knowledge in the essential areas of marketing. In addition to the teaching of marketing knowledge, the module focuses on its practical application as well as the acquisition of soft skills through teamwork and the presentation to be prepared, which is also to be given in front of the course.

Successful attendance of the courses enables students to solve complex problems from the field of marketing independently and in a structured manner and to present their results in oral form (oral presentation) and written form (written exam).


Prerequisites

None


Applicability

Module imported from B.Sc. Business Administration.

When studying B.Sc. Business Mathematics, this module can be attended in the study area Specialization Modules.

Die Wahlmöglichkeit des Moduls ist dadurch beschränkt, dass es dem Schwerpunkt Marktorientierte Unternehmensführung zugeordnet ist.


Recommended Reading

(not specified)



Please note:

This page describes a module according to the latest valid module guide in Summer semester 2018. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:

The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.

The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.