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This entry is from Summer semester 2018 and might be obsolete. No current equivalent could be found.

Seminar on Marketing
(dt. Seminar Marketing)

Level, degree of commitment Specialization module, compulsory elective module
Forms of teaching and learning,
180 hours (attendance: 22 hours preparation and follow-up: 158 hours)
Credit points,
formal requirements
6 CP
Term paper (3 CP) and presentation (3 CP)
The grading is done with 0 to 15 points according to the examination regulations for the degree program M.Sc. Business Administration.
One semester,
each semester
Person in charge of the module's outline Prof. Dr. Michael Lingenfelder


n.a. (see Qualification Goals and Business Event Announcements)

Qualification Goals

In the "Marketing Seminar", selected topics in the field of marketing and retail management are studied in depth.

The aim is to structure concrete marketing-related problems from the specialization modules "International Marketing", "Vertical Marketing in Theory and Practice", "Marketing Research in Theory and Practice" and/or supplementary fields of competence and to work out proposed solutions in group and individual work. For this purpose, suitable concepts and theories are to be selected and used to develop solutions.

The seminar imparts the relevant skills and knowledge of information acquisition and evaluation (if necessary, including an introduction to the statistical analysis tools required for this), both for scientific work and for practice-oriented cases. In addition, the "Seminar Marketing" promotes teamwork and the development of strategies for the targeted solution of selected problems in the field of marketing and retail management.

The skills that are learned in the course of the seminar include the acquisition of relevant scientific literature, the collection and analysis of data, if necessary, the structuring and writing of the term paper to be written independently (examination performance) as well as the development and presentation of solution concepts for scientific and/or practice-related problems (course performance).


Translation is missing. Here is the German original:

Erfolgreicher Abschluss eines der Module „Internationales Marketing“, „Vertikales Marketing in Theorie und Praxis“ oder „Marketing-forschung in Theorie und Praxis“


Module imported from M.Sc. Business Administration.

When studying M.Sc. Business Informatics, this module can be attended in the study area Business Administration Specialization.

Die Wahlmöglichkeit des Moduls ist dadurch beschränkt, dass es dem Schwerpunkt Marktorientierte Unternehmensführung zugeordnet ist.

Recommended Reading

(not specified)

Please note:

This page describes a module according to the latest valid module guide in Summer semester 2018. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:

  • Winter 2016/17 (no corresponding element)
  • Summer 2018
  • Winter 2018/19 (no corresponding element)
  • Winter 2019/20 (no corresponding element)
  • Winter 2020/21 (no corresponding element)
  • Summer 2021 (no corresponding element)
  • Winter 2021/22 (no corresponding element)
  • Winter 2022/23 (no corresponding element)
  • Winter 2023/24 (no corresponding element)

The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.

The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.