Main content
This entry is from Winter semester 2019/20 and might be obsolete. No current equivalent could be found.
Marketing
(dt. Absatzwirtschaft)
Level, degree of commitment | Basic module, compulsory elective module |
Forms of teaching and learning, workload |
Lecture/recitation class, 180 hours (attendance: 44 hours (4 SWS) preparation and follow-up: 68 hours Klausurvorbereitung: 68 hours) |
Credit points, formal requirements |
6 CP Course requirement(s): Examination type: Written examination |
Language, Grading |
German,The grading is done with 0 to 15 points according to the examination regulations for the degree program B.Sc. Business Administration. |
Duration, frequency |
One semester, each summer semester |
Person in charge of the module's outline | Prof. Dr. Michael Lingenfelder |
Contents
n.a. (see Qualification Goals and Business Event Announcements)
Qualification Goals
Students will be provided with an overview of the essential aspects of marketing and build up targeted competencies for solving sales market-oriented decision-making problems. In this context, the ability to recognize the possibilities and limitations of current marketing methods and to apply them adequately will also be promoted. Successful attendance of the courses enables students to solve complex problems from the field of marketing independently and in a structured manner.
Prerequisites
None.
Applicability
Module imported from B.Sc. Business Administration.
When studying B.Sc. Mathematics, this module can be attended in the study area Minor subject Business Administration.
Recommended Reading
(not specified)
Please note:
This page describes a module according to the latest valid module guide in Winter semester 2019/20. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:
- Winter 2016/17
- Summer 2018
- Winter 2018/19
- Winter 2019/20
- Winter 2020/21
- Summer 2021
- Winter 2021/22
- Winter 2022/23
- Winter 2023/24 (no corresponding element)
The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.
The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.