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This entry is from Winter semester 2021/22 and might be obsolete. You can find a current equivalent here.

(dt. Absatzwirtschaft)

Level, degree of commitment Basic module, compulsory elective module
Forms of teaching and learning,
Lecture/recitation class, Aufgrund der hohen Teilnehmerzahl finden sowohl die lecture als auch die recitation class im Wesentlichen als Frontalunterricht statt. Hinzu kommen die Lösung kleinerer Fälle (auch von Rechenaufgaben), private study and Unterrichtsgespräch.,
180 hours (attendance: 44 hours (4 SWS), preparation and follow-up: 68 hours, Klausurvorbereitung: 68 hours)
Credit points,
formal requirements
6 CP
Course requirement(s):
Examination type: Written examination
The grading is done with 0 to 15 points according to the examination regulations for the degree program B.Sc. Business Administration.
One semester,
each summer semester
Person in charge of the module's outline Prof. Dr. Michael Lingenfelder


The module deals with the essential aspects of marketing and targeted skills transfer for solving sales market-oriented decision-making problems.

Qualification Goals

Upon completion of the module, students will be able to,

(1) identify and illustrate the possibilities and limitations of common marketing methods,

(2) adequately apply current marketing methods, and

(3) solve complex problems from the field of marketing independently and in a structured manner.




Module imported from B.Sc. Business Administration.

When studying B.Sc. Business Informatics, this module can be attended in the study area Basic Modules in Business Administration.

Recommended Reading

(not specified)

Please note:

This page describes a module according to the latest valid module guide in Winter semester 2021/22. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:

The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.

The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.