Main content
This entry is from Winter semester 2021/22 and might be obsolete. You can find a current equivalent here.
International Business Strategy
(dt. International Business Strategy)
Level, degree of commitment | Specialization module, compulsory elective module |
Forms of teaching and learning, workload |
Lecture, recitation class, Fallstudien, private study, 180 hours (attendance: 44 hours, preparation and follow-up: 68 hours, exam preparation: 68 hours) |
Credit points, formal requirements |
6 CP Course requirement(s): Examination type: Written examination |
Language, Grading |
English,The grading is done with 0 to 15 points according to the examination regulations for the degree program B.Sc. Business Administration. |
Duration, frequency |
One semester, each summer semester |
Person in charge of the module's outline | Prof. Dr. Torsten Wulf |
Contents
The module deals with important concepts and tools of strategic management at the business unit level in an international context. The module addresses instruments of strategic analysis, formulating competitive strategies and ensuring the sustainability of these strategies.
Qualification Goals
Upon completion of the module, students will be able to,
(1) name different concepts and instruments of external and internal strategy analysis, strategy formulation and ensuring their sustainability in an international context and explain how they work,
(2) apply these concepts to solve simple strategic problems in case studies and
(3) analyze the strategic situation of exemplary companies and develop proposals for solutions.
Prerequisites
None.
Applicability
Module imported from B.Sc. Business Administration.
When studying B.Sc. Business Informatics, this module can be attended in the study area Specialization Modules in Business Administration.
The module is assigned to the focus area Market Oriented Management. Further information on eligibility can be found in the description of the study area.
Recommended Reading
(not specified)
Please note:
This page describes a module according to the latest valid module guide in Winter semester 2021/22. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:
- Winter 2016/17 (no corresponding element)
- Summer 2018
- Winter 2018/19
- Winter 2019/20
- Winter 2020/21
- Summer 2021
- Winter 2021/22
- Winter 2022/23
- Winter 2023/24
The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.
The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.