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This entry is from Winter semester 2021/22 and might be obsolete. No current equivalent could be found.

Quantitative Empirical Methods of Market and Organisational Research
(dt. Quantitative Empirische Methoden der Unternehmens- und Marktforschung)

Level, degree of commitment Basic module, compulsory elective module
Forms of teaching and learning,
Lecture, recitation class, private study,
180 hours (attendance: 44 hours, preparation and follow-up: 68 hours, exam preparation: 68 hours)
Credit points,
formal requirements
6 CP
Course requirement(s):
Examination type: Written examination
The grading is done with 0 to 15 points according to the examination regulations for the degree program B.Sc. Business Administration.
One semester,
each summer semester
Person in charge of the module's outline NN


The module deals with quantitative empirical methods for management and organizational research. The module addresses how to deal with management problems, how to form hypotheses, and how to choose and use methods. Furthermore, the execution and interpretation of analyses as well as the required test procedures are addressed.

Qualification Goals

Upon completion of the module, students will be able to,

(1) describe and explain different methods for empirical organizational and management research,

(2) apply methods to solve specific problems in case studies, and

(3) analyze the suitability of specific methods for selected problems.




Module imported from B.Sc. Business Administration.

When studying B.Sc. Business Informatics, this module can be attended in the study area Specialization Modules in Business Administration.

The module is assigned to the focus area Market Oriented Management. Further information on eligibility can be found in the description of the study area.

Recommended Reading

  • Backhaus, K., Erichson, B., Plinke, W., Weiber, R. (2011). Multivariate Analysemethoden: Eine anwendungsorientierte Einführung, Springer.
  • Bortz, J., Döring, N. (2006). Forschungsmethoden und Evaluation für Human- und Sozialwissenschaftler, Springer.
  • Janssens,W., De Pelsmacker, P., Wijnen, K., & Van Kenhove, P. (2008). Marketing Research With SPSS, Harlow: Pearson Education
  • Janssen, J., Laatz, W. (2013). Statistische Datenanalyse mit SPSS: Eine Anwendungsorientierte Einführung in das Basissystem und das Modul Exakte Tests, Springer.

Please note:

This page describes a module according to the latest valid module guide in Winter semester 2021/22. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:

  • Winter 2016/17 (no corresponding element)
  • Summer 2018 (no corresponding element)
  • Winter 2018/19 (no corresponding element)
  • Winter 2019/20 (no corresponding element)
  • Winter 2020/21
  • Summer 2021
  • Winter 2021/22
  • Winter 2022/23
  • Winter 2023/24 (no corresponding element)

The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.

The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.