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This entry is from Winter semester 2016/17 and might be obsolete. No current equivalent could be found.

M-SEM/MARK 1 — Seminar on Marketing - Variant 1
(dt. Seminar Marketing - Variante 1)

Level, degree of commitment Specialization module, compulsory elective module
Forms of teaching and learning,
workload		 Lehr- and Lernformen: - term paper of a project - presentation of interim and final results - private study; Diskussion von theoretischen and praktischen Inhalten in Kleingruppen, Teams and freiem Unterrichtsgespräch,
180 hours (attendance: 22 hours preparation and follow-up: 158 hours)
Credit points,
formal requirements		 6 CP
Term paper (3 CP) and presentation (3 CP)
Language,
Grading		 German/English,
The grading is done with 0 to 15 points according to the examination regulations for the degree program M.Sc. Business Administration. Im Falle des Nichtbestehens stehen für die Prüfung insgesamt 0 Versuche zur Verfügung.
Duration,
frequency		 ,
each semester (Im Wechsel mit seminar Marketing (Variante 2))
Person in charge of the module's outline N.N.

Contents

The seminar takes the form of an advanced exercise with direct reference to a practical market research project. The content of the advanced exercise includes planning, implementation and evaluation of the results of the market research project with practical relevance. Statistical analysis tools (such as SPSS, AMOS, etc.) are used for data evaluation. The aim is to structure concrete marketing-related problems from the specialization modules (M-MARK/HA or M-MARK/HA) or the supplementary competence field (GHM) and to develop proposed solutions in group and individual work. For this purpose, suitable concepts and theories are to be selected and used to develop solutions.


Qualification Goals

The advanced exercise teaches the relevant skills and knowledge of information acquisition, data evaluation and interpretation of market-relevant information with a view to a selected problem from marketing for both scientific and practice-oriented work. Students learn the skills required for independent planning, execution and data evaluation of market research projects as well as the skills required for the application of suitable statistical programs (including the application of multivariate analysis methods). In the course of the advanced exercise, students gain the competence to practically apply theoretically learned procedures for data analysis and data evaluation and to understand their mode of operation. Other skills learned independently include obtaining the relevant scientific literature, structuring and writing the term paper to be written independently.


Prerequisites

Translation is missing. Here is the German original:

Erfolgreiche Teilnahme am Modul „Internationales Marketing und Marketingforschung“.


Applicability

Module imported from M.Sc. Business Administration.

When studying M.Sc. Business Informatics, this module can be attended in the study area Business Administration Specialization.

Die Wahlmöglichkeit des Moduls ist dadurch beschränkt, dass es dem Schwerpunkt Marktorientierte Unternehmensführung zugeordnet ist.


Recommended Reading

(not specified)



Please note:

This page describes a module according to the latest valid module guide in Winter semester 2016/17. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:

  • Winter 2016/17
  • Summer 2018 (no corresponding element)
  • Winter 2018/19 (no corresponding element)
  • Winter 2019/20 (no corresponding element)
  • Winter 2020/21 (no corresponding element)
  • Summer 2021 (no corresponding element)
  • Winter 2021/22 (no corresponding element)
  • Winter 2022/23 (no corresponding element)
  • Winter 2023/24 (no corresponding element)

The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.

The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.