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This entry is from Winter semester 2016/17 and might be obsolete. No current equivalent could be found.

B-MARK — Marketing – Management and Instruments
(dt. Marketing – Management und Instrumente)

Level, degree of commitment Specialization module, compulsory elective module
Forms of teaching and learning,
workload		 Lehr- and Lernform: - lecture - recitation class - private study - Kleingruppenarbeit - Freies Unterrichtsgespräch - Planspiel or Fallstudien - Exkursionen,
180 hours (attendance: 44 hours preparation and follow-up: 102 hours exam preparation: 34 hours)
Credit points,
formal requirements		 6 CP
Translation missing. German original:
Klausur (60 Minuten, 3LP) Mündliche Prüfung Planspiel/Fallstudienübung (30 Minuten, 3 LP) Voraussetzung für den erfolgreichen Modulabschluss ist das Bestehen der schriftlichen Modulteilprüfung. Die Modulnote ergibt sich als arithmetisches Mittel der zwei Modulteilprüfungen (Modulausgleich).
Language,
Grading		 German,
The grading is done with 0 to 15 points according to the examination regulations for the degree program B.Sc. Business Administration.
Duration,
frequency		 One semester,
each winter semester
Person in charge of the module's outline N.N.

Contents

This course is part of the General Business Administration elective of the Bachelor's degree program in Business Administration as well as the General Business Administration elective of the Bachelor's degree program in Economics.

It deals with decision-making problems in marketing and is designed to enable students to develop solutions to concrete marketing problems.

Broad outline:

1. marketing planning

2. performance policy

3. pricing policy

4. distribution policy

5. advertising

6. marketing organization

7. marketing control


Qualification Goals

Students are expected to deepen their knowledge in the essential areas of marketing. In addition to the teaching and application of marketing knowledge, the focus is also on the acquisition of "soft skills" through teamwork during the case studies and the business game. Successful attendance of the courses enables students to solve complex problems from the field of marketing independently and in a structured manner.


Prerequisites

Translation is missing. Here is the German original:

Voraussetzung für die Teilnahme ist der erfolgreiche Abschluss des Moduls „Absatzwirtschaft“ (B-ABS).


Applicability

Module imported from B.Sc. Business Administration.

When studying M.Sc. Computer Science, this module can be attended in the study area Minor subject Business Administration.


Recommended Reading

  • Homburg, Ch./Krohmer, H., Marketingmanagement, 3., überarb. u. erw. Aufl., Wiesbaden 2009.
  • Kotler, Ph./Bliemel, F., Marketing-Management, 12., aktualisierte Aufl., Stuttgart 2007.
  • Nieschlag, R./Dichtl, E./Hörschgen, H., Marketing, 19., überarb. u. erg. Aufl., Berlin 2002.



Please note:

This page describes a module according to the latest valid module guide in Winter semester 2016/17. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:

  • Winter 2016/17
  • Summer 2018 (no corresponding element)
  • Winter 2018/19 (no corresponding element)
  • Winter 2019/20 (no corresponding element)
  • Winter 2020/21 (no corresponding element)
  • Summer 2021 (no corresponding element)
  • Winter 2021/22 (no corresponding element)
  • Winter 2022/23 (no corresponding element)
  • Winter 2023/24 (no corresponding element)

The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.

The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.