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This entry is from Winter semester 2016/17 and might be obsolete. No current equivalent could be found.

B-IWS — International Business Strategy
(dt. Internationale Wettbewerbsstrategie)

Level, degree of commitment Specialization module, compulsory elective module
Forms of teaching and learning,
workload		 Lehr- and Lernform: - lecture - recitation class - private study,
180 hours (attendance: 44 hours preparation and follow-up: 68 hours exam preparation: 68 hours)
Credit points,
formal requirements		 6 CP
Translation missing. German original:
Klausur (60 Minuten)
Language,
Grading		 German,
The grading is done with 0 to 15 points according to the examination regulations for the degree program B.Sc. Business Administration.
Duration,
frequency		 One semester,
each winter semester
Person in charge of the module's outline N.N.

Contents

The module international competitive strategy provides students with an overview of essential concepts and instruments of strategic management at the business unit level. The module begins with an overview of the central components of successful competitive strategies. It then introduces concepts and tools for strategic analysis, ensuring the sustainability of competitive strategies, and renewing competitive advantage. The module concludes with a brief overview of selected aspects of strategy implementation. The module is designed to be application-oriented. Therefore, concepts and tools are not only presented theoretically; rather, students are given the opportunity to apply them directly to case studies and exercises. The module includes a lecture and an exercise.


Qualification Goals

The module is based on a mixture of lecture, discussion, independent study, case studies and group work. This enables students to develop competitive strategies themselves and to apply strategic management tools to specific business areas of companies.


Prerequisites

None


Applicability

Module imported from B.Sc. Business Administration.

When studying M.Sc. Mathematics, this module can be attended in the study area Minor subject Business Administration.


Recommended Reading

  • Relevant literature will be announced in the course.



Please note:

This page describes a module according to the latest valid module guide in Winter semester 2016/17. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:

  • Winter 2016/17
  • Summer 2018 (no corresponding element)
  • Winter 2018/19 (no corresponding element)
  • Winter 2019/20 (no corresponding element)
  • Winter 2020/21 (no corresponding element)
  • Summer 2021 (no corresponding element)
  • Winter 2021/22 (no corresponding element)
  • Winter 2022/23 (no corresponding element)
  • Winter 2023/24 (no corresponding element)

The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.

The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.