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This entry is from Winter semester 2016/17 and might be obsolete. No current equivalent could be found.

M-VMARK/HA — Supplier-Retailer-Relations in Theory and Practice – Term Paper Version
(dt. Vertikales Marketing in Theorie und Praxis (Variante Hausarbeit))

Level, degree of commitment Specialization module, compulsory elective module
Forms of teaching and learning,
Lehr- and Lernformen: - lecture - recitation class - private study - Kleingruppenarbeit - Freies Unterrichtsgespräch - Planspiele and Fallstudien - Exkursionen - Hausarbeiten,
180 hours (attendance: 22 hours preparation and follow-up: 124 hours exam preparation: 34 hours)
Credit points,
formal requirements
6 CP
Translation missing. German original:
Klausur (60 Minuten, 3 LP) und Hausarbeit (1-2 Monate Bearbeitungszeit, 3 LP) Voraussetzung für den erfolgreichen Modulabschluss ist das Bestehen der Klausur. Notenausgleich
The grading is done with 0 to 15 points according to the examination regulations for the degree program M.Sc. Business Administration.
One semester,
each summer semester
Person in charge of the module's outline N.N.


In this module, the following areas of vertical marketing are covered in depth: Concept, elements and legal foundations, branding in vertical marketing, Efficient Consumer Response: supply chain management, category management, relevance of e-business in vertical marketing.

Qualification Goals

The students of the study module should be qualified to exercise a profession as a specialist and manager at all levels of a company, especially in marketing, sales, international marketing, market research, product, key account and category management and to work independently in scientific work.




Module imported from M.Sc. Business Administration.

When studying M.Sc. Mathematics, this module can be attended in the study area Minor subject Business Administration.

Recommended Reading

(not specified)

Please note:

This page describes a module according to the latest valid module guide in Winter semester 2016/17. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:

  • Winter 2016/17
  • Summer 2018 (no corresponding element)
  • Winter 2018/19 (no corresponding element)
  • Winter 2019/20 (no corresponding element)
  • Winter 2020/21 (no corresponding element)
  • Summer 2021 (no corresponding element)
  • Winter 2021/22 (no corresponding element)
  • Winter 2022/23 (no corresponding element)
  • Winter 2023/24 (no corresponding element)

The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.

The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.