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This entry is from Summer semester 2018 and might be obsolete. You can find a current equivalent here.

International Marketing
(dt. Internationales Marketing)

Level, degree of commitment Specialization module, compulsory elective module
Forms of teaching and learning,
Lecture/recitation class,
180 hours (attendance: 44 hours (4 SWS) preparation and follow-up: 68 hours Klausurvorbereitung: 68 hours)
Credit points,
formal requirements
6 CP
Course requirement(s): Written examination
Examination type: Presentation (5-15 minutes)
The grading is done with 0 to 15 points according to the examination regulations for the degree program M.Sc. Business Administration.
One semester,
each winter semester
Person in charge of the module's outline Prof. Dr. Michael Lingenfelder


n.a. (see Qualification Goals and Business Event Announcements)

Qualification Goals

In the module "International Marketing", students will learn about motives for the internationalization of business activities, information basics of international marketing, strategies and instruments of international marketing as well as current challenges of international marketing. The knowledge and understanding of the contents will be tested by a written exam.

In addition, the students will be enabled to work independently on selected practical problems in the context of international marketing, to derive suitable solution strategies and to present the results adequately to a target group. The proof of the practical ability to work on practical problems is to be provided by a course achievement in the form of a presentation.

The students of the module should thus be qualified to exercise a profession as a specialist and manager at all levels of a company, in particular in marketing, sales, international marketing, product, key account and category management and to work independently in scientific work.




Module imported from M.Sc. Business Administration.

When studying M.Sc. Business Informatics, this module can be attended in the study area Business Administration Specialization.

Die Wahlmöglichkeit des Moduls ist dadurch beschränkt, dass es dem Schwerpunkt Marktorientierte Unternehmensführung zugeordnet ist.

Recommended Reading

(not specified)

Please note:

This page describes a module according to the latest valid module guide in Summer semester 2018. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:

The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.

The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.