Main content
This entry is from Winter semester 2018/19 and might be obsolete. You can find a current equivalent here.
International Marketing
(dt. Internationales Marketing)
Level, degree of commitment | Specialization module, compulsory elective module |
Forms of teaching and learning, workload |
Lecture/recitation class, 180 hours (attendance: 44 hours (4 SWS) preparation and follow-up: 68 hours Klausurvorbereitung: 68 hours) |
Credit points, formal requirements |
6 CP Course requirement(s): Written examination Examination type: Presentation (5-15 minutes) |
Language, Grading |
German,The grading is done with 0 to 15 points according to the examination regulations for the degree program M.Sc. Business Administration. |
Duration, frequency |
One semester, each winter semester |
Person in charge of the module's outline | Prof. Dr. Michael Lingenfelder |
Contents
n.a. (see Qualification Goals and Business Event Announcements)
Qualification Goals
In the module "International Marketing", students will learn about motives for the internationalization of business activities, information basics of international marketing, strategies and instruments of international marketing as well as current challenges of international marketing. The knowledge and understanding of the contents will be tested by a written exam.
In addition, the students will be enabled to work independently on selected practical problems in the context of international marketing, to derive suitable solution strategies and to present the results adequately to a target group. The proof of the practical ability to work on practical problems is to be provided by a course achievement in the form of a presentation.
The students of the module should thus be qualified to exercise a profession as a specialist and manager at all levels of a company, in particular in marketing, sales, international marketing, product, key account and category management and to work independently in scientific work.
Prerequisites
None
Applicability
Module imported from M.Sc. Business Administration.
When studying M.Sc. Business Informatics, this module can be attended in the study area Business Administration Specialization.
Die Wahlmöglichkeit des Moduls ist dadurch beschränkt, dass es dem Schwerpunkt Marktorientierte Unternehmensführung zugeordnet ist.
Recommended Reading
(not specified)
Please note:
This page describes a module according to the latest valid module guide in Winter semester 2018/19. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:
- Winter 2016/17 (no corresponding element)
- Summer 2018
- Winter 2018/19
- Winter 2019/20
- Winter 2020/21
- Summer 2021
- Winter 2021/22
- Winter 2022/23
- Winter 2023/24
The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.
The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.