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This entry is from Winter semester 2018/19 and might be obsolete. You can find a current equivalent here.
Management and Tools of Marketing
(dt. Management und Instrumente des Marketing)
Level, degree of commitment | Specialization module, compulsory elective module |
Forms of teaching and learning, workload |
Lecture/recitation class, 180 hours (attendance: 44 hours (4 SWS) preparation and follow-up: 102 hours Klausurvorbereitung: 34 hours) |
Credit points, formal requirements |
6 CP Course requirement(s): Written examination Examination type: Presentation (5-15 minutes) |
Language, Grading |
German,The grading is done with 0 to 15 points according to the examination regulations for the degree program B.Sc. Business Administration. |
Duration, frequency |
One semester, each winter semester |
Person in charge of the module's outline | Prof. Dr. Michael Lingenfelder |
Contents
n.a. (see Qualification Goals and Business Event Announcements)
Qualification Goals
Students should deepen their knowledge in the essential areas of marketing. In addition to the teaching of marketing knowledge, the module focuses on its practical application as well as the acquisition of soft skills through teamwork and the presentation to be prepared, which is also to be given in front of the course.
Successful attendance of the courses enables students to solve complex problems from the field of marketing independently and in a structured manner and to present their results in oral form (oral presentation) and written form (written exam).
Prerequisites
None
Applicability
Module imported from B.Sc. Business Administration.
When studying B.Sc. Business Informatics, this module can be attended in the study area Specialization Modules in Business Administration.
Die Wahlmöglichkeit des Moduls ist dadurch beschränkt, dass es dem Schwerpunkt Marktorientierte Unternehmensführung zugeordnet ist.
Recommended Reading
(not specified)
Please note:
This page describes a module according to the latest valid module guide in Winter semester 2018/19. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:
- Winter 2016/17 (no corresponding element)
- Summer 2018
- Winter 2018/19
- Winter 2019/20
- Winter 2020/21
- Summer 2021
- Winter 2021/22
- Winter 2022/23
- Winter 2023/24
The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.
The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.