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This entry is from Winter semester 2021/22 and might be obsolete. You can find a current equivalent here.

Management and Tools of Marketing
(dt. Management und Instrumente des Marketing)

Level, degree of commitment Specialization module, compulsory elective module
Forms of teaching and learning,
Lecture/recitation class, private study, Kleingruppenarbeit, Freies Unterrichtsgespräch, Planspiel or Fallstudien, Exkursionen,
180 hours (attendance: 44 hours, preparation and follow-up: 102 hours, Klausurvorbereitung: 34 hours)
Credit points,
formal requirements
6 CP
Course requirement(s): Presentation (5-15 minutes)
Examination type: Written examination
The grading is done with 0 to 15 points according to the examination regulations for the degree program B.Sc. Business Administration.
One semester,
each winter semesters
Person in charge of the module's outline Prof. Dr. Michael Lingenfelder


The module deals with the in-depth study of the essential areas of marketing.

Qualification Goals

Upon completion of the module, students will be able to,

(1) name central issues from selected areas of marketing and examine them practically in depth and critically,

(2) prepare and present solutions using presentation techniques, and

(3) develop soft skills in the context of teamwork and

(4) to solve complex problems from the field of marketing independently and in a structured manner and to present their results in oral form (presentation) and written form (written exam).




Module imported from B.Sc. Business Administration.

When studying B.Sc. Business Informatics, this module can be attended in the study area Specialization Modules in Business Administration.

The module is assigned to the focus area Market Oriented Management. Further information on eligibility can be found in the description of the study area.

Recommended Reading

(not specified)

Please note:

This page describes a module according to the latest valid module guide in Winter semester 2021/22. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:

The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.

The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.