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This entry is from Winter semester 2018/19 and might be obsolete. You can find a current equivalent here.
Market Research in Theory and Practice
(dt. Marketingforschung in Theorie und Praxis)
Level, degree of commitment | Specialization module, compulsory elective module |
Forms of teaching and learning, workload |
Lecture/recitation class, 180 hours (attendance: 44 hours (4 SWS) preparation and follow-up: 68 hours Klausurvorbereitung: 68 hours) |
Credit points, formal requirements |
6 CP Course requirement(s): Written examination Examination type: Presentation (5-15 minutes) |
Language, Grading |
German,The grading is done with 0 to 15 points according to the examination regulations for the degree program M.Sc. Business Administration. |
Duration, frequency |
One semester, each winter semester |
Person in charge of the module's outline | Prof. Dr. Michael Lingenfelder |
Contents
n.a. (see Qualification Goals and Business Event Announcements)
Qualification Goals
The module "Marketing Research in Theory and Practice" teaches the fundamentals of marketing research, scaling of variables, selection of survey items, techniques of data collection, and data analysis. Knowledge and understanding of the content will be assessed through a written exam.
In addition to procedural understanding, students will be enabled to independently perform and interpret selected analytical procedures using practical examples and appropriate software. The proof of the practical ability of the procedure execution is to be furnished by a study achievement in the form of a presentation.
The students of the module are thus to be qualified to exercise a profession as a specialist and manager at all levels of a company, in particular in the areas of marketing, marketing research as well as in market research agencies and to work independently in scientific work.
Completion of this module is strongly recommended for all students who wish to complete a "Graduate (Research) Project Market-Oriented Management" in the field of Marketing and Retail Management and/or write an empirical master's thesis in the field of Marketing and Retail Management.
Prerequisites
None
Applicability
Module imported from M.Sc. Business Administration.
When studying M.Sc. Business Informatics, this module can be attended in the study area Business Administration Specialization.
Die Wahlmöglichkeit des Moduls ist dadurch beschränkt, dass es dem Schwerpunkt Marktorientierte Unternehmensführung zugeordnet ist.
Recommended Reading
(not specified)
Please note:
This page describes a module according to the latest valid module guide in Winter semester 2018/19. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:
- Winter 2016/17 (no corresponding element)
- Summer 2018
- Winter 2018/19
- Winter 2019/20
- Winter 2020/21
- Summer 2021
- Winter 2021/22
- Winter 2022/23
- Winter 2023/24
The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.
The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.