Main content
Development and Marketing of New Products: Case Studies
(dt. Entwicklung und Vermarktung Neuer Produkte: Fallstudien)
Level, degree of commitment | Specialization module, compulsory elective module |
Forms of teaching and learning, workload |
Lecture, private study, 180 hours (attendance: 50 hours, preparation and follow-up: 65 hours, exam preparation: 65 hours) |
Credit points, formal requirements |
6 CP Course requirement(s): Essay (8-10 pages) Examination type: Written examination |
Language, Grading |
German,The grading is done with 0 to 15 points according to the examination regulations for the degree program M.Sc. Business Administration. |
Duration, frequency |
One semester, each summer semester |
Person in charge of the module's outline | Prof. Dr. Michael Stephan |
Contents
See Qualification Objectives.
Qualification Goals
After participating in the module, students will have mastered the basics of innovation management in entrepreneurial practice and will be familiar with the core tasks and most important instruments for the design and implementation of innovation projects or processes. Through case study exercises accompanying lectures, students are also enabled to apply methods and instruments of innovation management, to model or design innovation processes and to analyze success and failure factors in innovation management.
Prerequisites
None.
Applicability
Module imported from M.Sc. Business Administration.
When studying M.Sc. Business Informatics, this module can be attended in the study area Compulsory Elective Modules in Business Administration.
The module is assigned to the focus area Innovation and Information. Further information on eligibility can be found in the description of the study area.
Recommended Reading
(not specified)
Please note:
This page describes a module according to the latest valid module guide in Winter semester 2023/24. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:
- Winter 2016/17 (no corresponding element)
- Summer 2018
- Winter 2018/19
- Winter 2019/20
- Winter 2020/21
- Summer 2021
- Winter 2021/22
- Winter 2022/23
- Winter 2023/24
The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.
The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.