Main content
International Marketing
(dt. Internationales Marketing)
Level, degree of commitment | Specialization module, compulsory elective module |
Forms of teaching and learning, workload |
Lecture/recitation class, private study, Kleingruppenarbeit, Freies Unterrichtsgespräch, Planspiele and Fallstudien, Exkursionen, 180 hours (attendance: 44 hours (4 SWS), preparation and follow-up: 68 hours, Klausurvorbereitung: 68 hours) |
Credit points, formal requirements |
6 CP Course requirement(s): Presentation (5-15 minutes) Examination type: Written examination |
Language, Grading |
German,The grading is done with 0 to 15 points according to the examination regulations for the degree program M.Sc. Business Administration. |
Duration, frequency |
One semester, each winter semester |
Person in charge of the module's outline | Prof. Dr. Michael Lingenfelder |
Contents
See Qualification Objectives.
Qualification Goals
In the module ''International Marketing'', students will learn about motives for internationalizing business activities, information basics of international marketing, strategies and instruments of international marketing as well as current challenges of international marketing. The knowledge and understanding of the contents will be tested by a written exam.
In addition, students will be enabled to independently work on selected practical problems in the context of international marketing, to derive suitable solution strategies and to adequately present the results to a target group. The students of the module should thus be enabled to exercise a profession as a specialist and manager at all levels of a company, in particular in marketing, sales, international marketing, product, key account and category management and to work independently in scientific research.
Prerequisites
None.
Applicability
Module imported from M.Sc. Business Administration.
When studying M.Sc. Business Mathematics, this module can be attended in the study area Business and Economics Focus Area: Market-Oriented Management.
Recommended Reading
(not specified)
Please note:
This page describes a module according to the latest valid module guide in Winter semester 2023/24. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:
- Winter 2016/17 (no corresponding element)
- Summer 2018
- Winter 2018/19
- Winter 2019/20
- Winter 2020/21
- Summer 2021
- Winter 2021/22
- Winter 2022/23
- Winter 2023/24
The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.
The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.