Main content

Marketing Tools
(dt. Instrumente des Marketing)

Level, degree of commitment Specialization module, compulsory elective module
Forms of teaching and learning,
workload		 Lecture (2 SWS) and recitation class (2 SWS),
(NN)
Credit points,
formal requirements		 6 CP
Course requirement(s):
Examination type: Written examination or Term paper or Presentation. IMPORTANT: This module is offered by FB02; the exam can only be retaken twice.
Language,
Grading		 NN,
The grading is done with 0 to 15 points according to the examination regulations for the degree program B.Sc. Business Administration.
Duration,
frequency		 One semester,
each winter semesters
Person in charge of the module's outline NN

Contents

Translation is missing, sorry. German original:

NN


Qualification Goals

Translation is missing, sorry. German original:

Studierende sind nach Abschluss des Moduls in der Lage,

  • aufbauend auf Kenntnissen der wesentlichen Inhalte und grundlegenden Instrumente aus dem Bereich des Marketings generierte Ergebnisse zur Entscheidungsunterstützung kritisch zu beurteilen, aufzubereiten und gegenüber Empfängerinnen und Empfängern klar zu kommunizieren,
  • komplexere absatzbezogene Probleme der betrieblichen Entscheidungsfindung mittels erlangter Methodenkompetenz detailliert in ihrer Reichweite zu verstehen, zu strukturieren, zu bearbeiten und zu würdigen,
  • Möglichkeiten und Grenzen komplexerer Marketinginstrumente im Rahmen unterschiedlicher Entscheidungsprobleme in einem Unternehmen fundiert zu beurteilen und zu kommunizieren.

Prerequisites

None.


Applicability

Module imported from B.Sc. Business Administration.

When studying B.Sc. Business Mathematics, this module can be attended in the study area Free Compulsory Elective Modules.

The module is assigned to the focus area Market Oriented Management. Further information on eligibility can be found in the description of the study area.


Recommended Reading

(not specified)



Please note:

This page describes a module according to the latest valid module guide in Winter semester 2025/26. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:

  • Winter 2016/17 (no corresponding element)
  • Summer 2018 (no corresponding element)
  • Winter 2018/19 (no corresponding element)
  • Winter 2019/20 (no corresponding element)
  • Winter 2020/21 (no corresponding element)
  • Summer 2021 (no corresponding element)
  • Winter 2021/22 (no corresponding element)
  • Winter 2022/23 (no corresponding element)
  • Winter 2023/24 (no corresponding element)
  • Winter 2025/26

The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.

The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.