Main content

Technology and Innovation Management
(dt. Technologie- und Innovationsmanagement)

Level, degree of commitment Specialization module, compulsory elective module
Forms of teaching and learning,
workload		 Lecture (2 SWS) and recitation class (2 SWS),
(attendance: 44 hours, preparation and follow-up: 68 hours, exam preparation: 68 hours)
Credit points,
formal requirements		 6 CP
Course requirement(s):
Examination type: Written examination. IMPORTANT: This module is offered by FB02; the exam can only be retaken twice.
Language,
Grading		 German,
The grading is done with 0 to 15 points according to the examination regulations for the degree program B.Sc. Business Administration.
Duration,
frequency		 One semester,
each summer semester
Person in charge of the module's outline Prof. Dr. Michael Stephan

Contents

The module is an introductory and fundamental course for the topics of innovation management and innovation management. The management and marketing of innovations requires different or at least modified instruments compared to traditional methods of business administration.

The following topics are covered: Object and necessity of entrepreneurial innovation management, resistance, promoters, interface management, core tasks of innovation management, core tasks of innovation marketing, segmentation of markets for innovations, success factors of innovations and success factors in innovation marketing.


Qualification Goals

After completing the module, students will be able to

  • describe the special tasks and contents of the management and marketing of innovations,
  • explain the relevance of innovation management and marketing for strategic corporate management and operational marketing,
  • explain what role customers play in the innovation process, on the one hand as users of innovation and on the other as providers of ideas and co-developers of innovation.
  • Students have also developed an understanding of the opportunities and risks of innovation projects and can name and explain the critical framework conditions of innovation management and marketing.

Prerequisites

None. Note: The module cannot be taken if the module Technology and Innovation Management has already been successfully completed.


Applicability

Module imported from B.Sc. Business Administration.

When studying B.Sc. Business Mathematics, this module can be attended in the study area Free Compulsory Elective Modules.

The module is assigned to the focus area Innovation and Information. Further information on eligibility can be found in the description of the study area.


Recommended Reading

(not specified)



Please note:

This page describes a module according to the latest valid module guide in Winter semester 2025/26. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:

  • Winter 2016/17
  • Summer 2018 (no corresponding element)
  • Winter 2018/19 (no corresponding element)
  • Winter 2019/20 (no corresponding element)
  • Winter 2020/21 (no corresponding element)
  • Summer 2021 (no corresponding element)
  • Winter 2021/22 (no corresponding element)
  • Winter 2022/23 (no corresponding element)
  • Winter 2023/24 (no corresponding element)
  • Winter 2025/26

The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.

The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.