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This entry is from Winter semester 2021/22 and might be obsolete. No current equivalent could be found.

Managing Innovation and Entrepreneurship
(dt. Managing Innovation and Entrepreneurship)

Level, degree of commitment Specialization module, compulsory elective module
Forms of teaching and learning,
Lecture, recitation class, private study,
180 hours (attendance: 44 hours, preparation and follow-up: 68 hours, exam preparation: 68 hours)
Credit points,
formal requirements
6 CP
Course requirement(s):
Examination type: Written examination
The grading is done with 0 to 15 points according to the examination regulations for the degree program B.Sc. Business Administration.
1 Semester,
each summer semester
Person in charge of the module's outline Prof. Dr. Michael Stephan


The Managing Innovation and Entrepreneurship module provides an introduction to and deals with the fundamentals of the subject of innovation and start-up management (entrepreneurship). The following topics are covered:

  • Subject matter and necessity of innovation management
  • Importance of start-ups
  • Challenges and barriers in entrepreneurship
  • Methods of business plan development
  • Innovation process and project management
  • Success factors of innovations and innovative start-ups.

Qualification Goals

Upon completion of the module, students will be able to,

(1) describe and classify the special tasks and contents of the management of innovations as well as the challenges of innovation-oriented business start-ups,

(2) develop a market-oriented perspective on the opportunities and risks of innovation projects in new and existing companies, and

(3) methodically demonstrate and question the ability to plan and calculate innovations and start-ups.




Module imported from B.Sc. Business Administration.

When studying B.Sc. Business Informatics, this module can be attended in the study area Specialization Modules in Business Administration.

The module is assigned to the focus area Market Oriented Management. Further information on eligibility can be found in the description of the study area.

Recommended Reading

  • Burr, W./Stephan, M./Werkmeister, C. (2011): Unternehmensführung, 2. Auflage, Vahlen, München.

Please note:

This page describes a module according to the latest valid module guide in Winter semester 2021/22. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:

The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.

The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.