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International Business Strategy
(dt. International Business Strategy)

Level, degree of commitment Specialization module, compulsory elective module
Forms of teaching and learning,
workload		 Lecture (2 SWS) and recitation class (2 SWS),
(Präsenz in Lehrveranstaltungen: 28 hours, preparation and follow-up: 84 hours, Vorbereiten and Ablegen der Prüfungsleistung: 68 hours)
Credit points,
formal requirements		 6 CP
Course requirement(s):
Examination type: Written examination or Term paper or Presentation. IMPORTANT: This module is offered by FB02; the exam can only be retaken twice.
Language,
Grading		 English,
The grading is done with 0 to 15 points according to the examination regulations for the degree program B.Sc. Business Administration.
Duration,
frequency		 One semester,
each summer semester
Person in charge of the module's outline Prof. Dr. Torsten Wulf

Contents

The module deals with important concepts and tools of strategic management at the business unit level in an international context. The module addresses instruments of strategic analysis, formulating competitive strategies and ensuring the sustainability of these strategies.


Qualification Goals

Translation is missing, sorry. German original:

Studierende sind nach Abschluss des Moduls in der Lage,

  • unterschiedliche Konzepte und Instrumente der externen und internen Strategieanalyse, der Strategiegestaltung und der Sicherung ihrer Nachhaltigkeit im internationalen Kontext zu benennen und ihre Funktionsweise zu erläutern,
  • diese Konzepte zur Lösung einfacher strategischer Problemstellungen in Fallbeispielen anzuwenden sowie
  • die strategische Situation beispielhafter Unternehmen zu analysieren und Lösungsvorschläge zu entwickeln.

Prerequisites

None.


Applicability

Module imported from B.Sc. Business Administration.

When studying M.Sc. Computer Science, this module can be attended in the study area Profile Area Business Administration.


Recommended Reading

(not specified)



Please note:

This page describes a module according to the latest valid module guide in Winter semester 2025/26. Most rules valid for a module are not covered by the examination regulations and can therefore be updated on a semesterly basis. The following versions are available in the online module guide:

The module guide contains all modules, independent of the current event offer. Please compare the current course catalogue in Marvin.

The information in this online module guide was created automatically. Legally binding is only the information in the examination regulations (Prüfungsordnung). If you notice any discrepancies or errors, we would be grateful for any advice.